Bespoke ERP
Operations shaped around Crumble’s real day-to-day, not a generic retail pack.
12 / 21
CookieJar, a bespoke ERP delivered as an MVP, with autonomous agents that carry out routine operational tasks and hand exceptions to a person.
Client
Region
Practice
Engagement
Crumble: CookieJar, a bespoke ERP with autonomous agents
Crumble needed day-to-day operations in one system without building a back office to run it. CookieJar is a bespoke ERP MVP with autonomous agents that carry routine tasks and hand exceptions to a person.
Agents do the routine work. People handle the exceptions — an MVP that proves the model before the full build.
Routine tasks move without someone chasing every status update.
An MVP that proves the model before committing to a full rollout.
Time spent on exceptions and decisions — not data entry.
Operations shaped around Crumble’s real day-to-day, not a generic retail pack.
Routine operational tasks carried without constant supervision.
People step in when judgment is required.
Test before the full build — risk contained by design.
Prove autonomous operations on a thin MVP, then expand.
Step 01 / 04
Enough of the operation to prove the model — not a multi-year ERP theatre.
Step 02 / 04
Task in → agent acts → recorded — with exceptions routed to humans.
Step 03 / 04
Automation where McKinsey-scale opportunity exists; humans where stakes rise.
Step 04 / 04
CookieJar exists to de-risk the full build with evidence.
Outcome
Routine operations run without chasing, the team handles exceptions instead of data entry, and the MVP proves the model before full rollout.
Crumble needed its day-to-day operations in one system, without building a back office to run it.
CookieJar, a bespoke ERP delivered as an MVP, with autonomous agents that carry out routine operational tasks on their own and hand exceptions to a person.
Routine operations run without someone chasing them
The team handles exceptions, not data entry
An MVP proves the model before the full build
MVP
bespoke ERP, built to test before the full rollout
30%+
of activities in 6 of 10 occupations can be automated
Source · McKinsey Global Institute
How to read the numbers
Free audit. You get the findings whether or not we work together.